The effect of teaching methods on university students’ intention to use online learning: Technology Acceptance Model (TAM) validation and testing

Web 2.0 has changed the way consumers access information. This study aims to investigate the relationship between social media (Watsons’ Facebook page) content and consumers repurchase intention. In addition, it determined whether E-WOM and interactivity can act as the mediating variables b...

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Bibliographic Details
Main Authors: Muhammad Turki Alshurideh, Amal Abuanzeh, Barween Al Kurdi, Iman Akour, Ahmad AlHamad
Format: Article
Language:English
Published: Growing Science 2023-01-01
Series:International Journal of Data and Network Science
Online Access:http://www.growingscience.com/ijds/Vol7/ijdns_2022_137.pdf