The effect of teaching methods on university students’ intention to use online learning: Technology Acceptance Model (TAM) validation and testing
Web 2.0 has changed the way consumers access information. This study aims to investigate the relationship between social media (Watsons’ Facebook page) content and consumers repurchase intention. In addition, it determined whether E-WOM and interactivity can act as the mediating variables b...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2023-01-01
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| Series: | International Journal of Data and Network Science |
| Online Access: | http://www.growingscience.com/ijds/Vol7/ijdns_2022_137.pdf |
| _version_ | 1811290925092044800 |
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| author | Muhammad Turki Alshurideh Amal Abuanzeh Barween Al Kurdi Iman Akour Ahmad AlHamad |
| author_facet | Muhammad Turki Alshurideh Amal Abuanzeh Barween Al Kurdi Iman Akour Ahmad AlHamad |
| author_sort | Muhammad Turki Alshurideh |
| collection | DOAJ |
| description | Web 2.0 has changed the way consumers access information. This study aims to investigate the relationship between social media (Watsons’ Facebook page) content and consumers repurchase intention. In addition, it determined whether E-WOM and interactivity can act as the mediating variables between the social media content and repurchase decision. The data were collected through online and offline questionnaires. A total of 146 valid questionnaires were obtained and analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) through the SMART-PLS 3.3.9 software. The findings support the direct effect of social media content on E-WOM, interactivity, and repurchase intention. Moreover, the results confirmed the mediating role of interactivity between social media content and repurchase intention, however, E-WOM does not mediate between social media content and repurchase intention. The present study suggests some managerial implications for beauty brand retailers and provides fundamental strategies related to their social media. |
| first_indexed | 2024-04-13T04:20:46Z |
| format | Article |
| id | doaj.art-dbbbf4c5923a4d89b6716e17b5ae24b2 |
| institution | Directory Open Access Journal |
| issn | 2561-8148 2561-8156 |
| language | English |
| last_indexed | 2024-04-13T04:20:46Z |
| publishDate | 2023-01-01 |
| publisher | Growing Science |
| record_format | Article |
| series | International Journal of Data and Network Science |
| spelling | doaj.art-dbbbf4c5923a4d89b6716e17b5ae24b22022-12-22T03:02:47ZengGrowing ScienceInternational Journal of Data and Network Science2561-81482561-81562023-01-017123525010.5267/j.ijdns.2022.10.009The effect of teaching methods on university students’ intention to use online learning: Technology Acceptance Model (TAM) validation and testingMuhammad Turki Alshurideh Amal AbuanzehBarween Al KurdiIman AkourAhmad AlHamad Web 2.0 has changed the way consumers access information. This study aims to investigate the relationship between social media (Watsons’ Facebook page) content and consumers repurchase intention. In addition, it determined whether E-WOM and interactivity can act as the mediating variables between the social media content and repurchase decision. The data were collected through online and offline questionnaires. A total of 146 valid questionnaires were obtained and analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) through the SMART-PLS 3.3.9 software. The findings support the direct effect of social media content on E-WOM, interactivity, and repurchase intention. Moreover, the results confirmed the mediating role of interactivity between social media content and repurchase intention, however, E-WOM does not mediate between social media content and repurchase intention. The present study suggests some managerial implications for beauty brand retailers and provides fundamental strategies related to their social media.http://www.growingscience.com/ijds/Vol7/ijdns_2022_137.pdf |
| spellingShingle | Muhammad Turki Alshurideh Amal Abuanzeh Barween Al Kurdi Iman Akour Ahmad AlHamad The effect of teaching methods on university students’ intention to use online learning: Technology Acceptance Model (TAM) validation and testing International Journal of Data and Network Science |
| title | The effect of teaching methods on university students’ intention to use online learning: Technology Acceptance Model (TAM) validation and testing |
| title_full | The effect of teaching methods on university students’ intention to use online learning: Technology Acceptance Model (TAM) validation and testing |
| title_fullStr | The effect of teaching methods on university students’ intention to use online learning: Technology Acceptance Model (TAM) validation and testing |
| title_full_unstemmed | The effect of teaching methods on university students’ intention to use online learning: Technology Acceptance Model (TAM) validation and testing |
| title_short | The effect of teaching methods on university students’ intention to use online learning: Technology Acceptance Model (TAM) validation and testing |
| title_sort | effect of teaching methods on university students intention to use online learning technology acceptance model tam validation and testing |
| url | http://www.growingscience.com/ijds/Vol7/ijdns_2022_137.pdf |
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