SYSTEMATIZATION OF FACTORS AFFECTING THE DIFFUSION OF TECHNOLOGY IN THE REGIONS
The article considers and systematizes the main factors influencing the process of diffusion and adoption of technologies and innovations, offers marketing methods to reduce the impact of barriers to the process of diffusion.
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Real Economy Publishing House
2021-12-01
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| Series: | Стратегии бизнеса |
| Subjects: | |
| Online Access: | https://www.strategybusiness.ru/jour/article/view/795 |