Emergence of consumer impulse buying behavior with agent-based modeling approach
Because of the dissemination of Impulse Buying (IB) behavior in consumers its academic studies have increased over the last decade. Because in large stores, sales have to be increased, the behavior of consumers in IB to be taken into account by the researchers and managers of the stores. The purpose...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ayandegan Institute of Higher Education, Iran
2022-07-01
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| Series: | Journal of Applied Research on Industrial Engineering |
| Subjects: | |
| Online Access: | http://www.journal-aprie.com/article_137236_b100dc6a8d901e8fef5c37084e2c0bf3.pdf |