Effects of Brand Equity on Evaluating Consumers’ Attitude towards Brand Extension of Iranian Tire Product
Brand extension has become a famous strategy for many companies since many years ago. Its success depends on acceptance and evaluation of consumers about brand extension. In this study, according to the crucial role of the brand, we analyze the role of brand equity on Evaluating Consumers’ Attitude...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2014-04-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_526_c51a2a7f828e09c620a19108c2eca3b8.pdf |