Intellectual Fashion/Fashion Intellectual: Luxury, Branding, and the Glamorization of Theory
In No Logo, Naomi Klein states: “It is not to sponsor culture but to be the culture”, referring to world-famous brands that started approaching new and experimental marketing techniques. Yet, as early as 1974, Pierre Bourdieu argued that the discourse on haute couture was already a discourse on haut...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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University of Bologna
2022-07-01
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| Series: | ZoneModa Journal |
| Subjects: | |
| Online Access: | https://zmj.unibo.it/article/view/14889 |