Can Online Consumer Reviews Identify Key Evidence Regarding Common Consumer Choices for High-Tech Pet Products?

Online consumer reviews (OCRs) significantly influence consumer purchase decisions for new products. Therefore, today’s companies actively seek practical approaches for analyzing these OCRs. This study proposes a comprehensive method for OCR analysis using topic modeling and association rule analysi...

Full description

Bibliographic Details
Main Authors: Huyen Ngoc Nguyen, Donghee Yoo
Format: Article
Language:English
Published: MDPI AG 2023-10-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
Online Access:https://www.mdpi.com/0718-1876/18/4/95