Can Online Consumer Reviews Identify Key Evidence Regarding Common Consumer Choices for High-Tech Pet Products?
Online consumer reviews (OCRs) significantly influence consumer purchase decisions for new products. Therefore, today’s companies actively seek practical approaches for analyzing these OCRs. This study proposes a comprehensive method for OCR analysis using topic modeling and association rule analysi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-10-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/18/4/95 |