An investigation into Application of Marketing Principles to Information Services Offered by the libraries of the Islamic Azad University, Tehran Science and Research Unit
Objective: Given the importance of marketing in increasing usage and eventually productivity in libraries, the present study aims at examining the application of marketing principles to information services offered at libraries at the Tehran Science and Research Unit of Islamic Azad University. This...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2010-06-01
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| Series: | تحقیقات کتابداری و اطلاعرسانی دانشگاهی |
| Subjects: | |
| Online Access: | https://jlib.ut.ac.ir/article_22884_6389f3060dcbec9e28d4c956f65bba55.pdf |