An investigation into Application of Marketing Principles to Information Services Offered by the libraries of the Islamic Azad University, Tehran Science and Research Unit
Objective: Given the importance of marketing in increasing usage and eventually productivity in libraries, the present study aims at examining the application of marketing principles to information services offered at libraries at the Tehran Science and Research Unit of Islamic Azad University. This...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2010-06-01
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| Series: | تحقیقات کتابداری و اطلاعرسانی دانشگاهی |
| Subjects: | |
| Online Access: | https://jlib.ut.ac.ir/article_22884_6389f3060dcbec9e28d4c956f65bba55.pdf |
| _version_ | 1797939129338560512 |
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| author | yaghoub Norouzi Hamid Arablou |
| author_facet | yaghoub Norouzi Hamid Arablou |
| author_sort | yaghoub Norouzi |
| collection | DOAJ |
| description | Objective: Given the importance of marketing in increasing usage and eventually productivity in libraries, the present study aims at examining the application of marketing principles to information services offered at libraries at the Tehran Science and Research Unit of Islamic Azad University. This includes location, diversity information services, scope of information resources, promotion and cost.
Methodology: The present study employed a survey. 378 students were randomly selected to respond to 25 questions.
Finding: Four aspects studied of which service diversity and scope of information resources, location, promotional programs and pricing ranked one through four respectively. Apart from promotion, less than half of other components studied were able to score above average for the given aspect studied. Among the four principle aspects of marketing and their correlation with the services offered, only pricing displayed no significant link. |
| first_indexed | 2024-04-10T19:10:12Z |
| format | Article |
| id | doaj.art-dbff9f3e73fc437eb4942de8d2ef2f49 |
| institution | Directory Open Access Journal |
| issn | 2783-4638 |
| language | fas |
| last_indexed | 2024-04-10T19:10:12Z |
| publishDate | 2010-06-01 |
| publisher | University of Tehran |
| record_format | Article |
| series | تحقیقات کتابداری و اطلاعرسانی دانشگاهی |
| spelling | doaj.art-dbff9f3e73fc437eb4942de8d2ef2f492023-01-30T18:52:53ZfasUniversity of Tehranتحقیقات کتابداری و اطلاعرسانی دانشگاهی2783-46382010-06-014429311122884An investigation into Application of Marketing Principles to Information Services Offered by the libraries of the Islamic Azad University, Tehran Science and Research Unityaghoub NorouziHamid ArablouObjective: Given the importance of marketing in increasing usage and eventually productivity in libraries, the present study aims at examining the application of marketing principles to information services offered at libraries at the Tehran Science and Research Unit of Islamic Azad University. This includes location, diversity information services, scope of information resources, promotion and cost. Methodology: The present study employed a survey. 378 students were randomly selected to respond to 25 questions. Finding: Four aspects studied of which service diversity and scope of information resources, location, promotional programs and pricing ranked one through four respectively. Apart from promotion, less than half of other components studied were able to score above average for the given aspect studied. Among the four principle aspects of marketing and their correlation with the services offered, only pricing displayed no significant link.https://jlib.ut.ac.ir/article_22884_6389f3060dcbec9e28d4c956f65bba55.pdfacademic librariesislamic azad universitylibrary servicesmarketingtehran science and research unit. |
| spellingShingle | yaghoub Norouzi Hamid Arablou An investigation into Application of Marketing Principles to Information Services Offered by the libraries of the Islamic Azad University, Tehran Science and Research Unit تحقیقات کتابداری و اطلاعرسانی دانشگاهی academic libraries islamic azad university library services marketing tehran science and research unit. |
| title | An investigation into Application of Marketing Principles to Information Services Offered by the libraries of the Islamic Azad University, Tehran Science and Research Unit |
| title_full | An investigation into Application of Marketing Principles to Information Services Offered by the libraries of the Islamic Azad University, Tehran Science and Research Unit |
| title_fullStr | An investigation into Application of Marketing Principles to Information Services Offered by the libraries of the Islamic Azad University, Tehran Science and Research Unit |
| title_full_unstemmed | An investigation into Application of Marketing Principles to Information Services Offered by the libraries of the Islamic Azad University, Tehran Science and Research Unit |
| title_short | An investigation into Application of Marketing Principles to Information Services Offered by the libraries of the Islamic Azad University, Tehran Science and Research Unit |
| title_sort | investigation into application of marketing principles to information services offered by the libraries of the islamic azad university tehran science and research unit |
| topic | academic libraries islamic azad university library services marketing tehran science and research unit. |
| url | https://jlib.ut.ac.ir/article_22884_6389f3060dcbec9e28d4c956f65bba55.pdf |
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