The Development of Innovative Product Concept: A Case of Organic Rice in Thailand
Due to today competitive business environment and the dynamic of consumer behavior, especially their never-ending wants and demands, the product development is therefore essential for any organizations. In the new product development process, the concept development (product idea, product concept an...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Bucharest University of Economic Studies Publishing House
2017-10-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
| Subjects: | |
| Online Access: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2017/ETIMM_V01_2017_101.pdf |