Genesis of Communication Advertising in the Context of the New Digital Culture
The article analyzes the advertising communication as a sociocultural phenomenon evolving in the Intt based on the ideology of web 2.0. Differentiation of functions of traditional and new advertisements was the natural result of cultural genesis, give impetus to new forms of communicative culture. A...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2014-12-01
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| Series: | RUDN Journal of Studies in Literature and Journalism |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/literary-criticism/article/view/4643 |