Genesis of Communication Advertising in the Context of the New Digital Culture
The article analyzes the advertising communication as a sociocultural phenomenon evolving in the Intt based on the ideology of web 2.0. Differentiation of functions of traditional and new advertisements was the natural result of cultural genesis, give impetus to new forms of communicative culture. A...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2014-12-01
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| Series: | RUDN Journal of Studies in Literature and Journalism |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/literary-criticism/article/view/4643 |
| _version_ | 1819002784851165184 |
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| author | V L Muzykant E Yu Burdovskaya |
| author_facet | V L Muzykant E Yu Burdovskaya |
| author_sort | V L Muzykant |
| collection | DOAJ |
| description | The article analyzes the advertising communication as a sociocultural phenomenon evolving in the Intt based on the ideology of web 2.0. Differentiation of functions of traditional and new advertisements was the natural result of cultural genesis, give impetus to new forms of communicative culture. Analyzes the impact of online communication force protection, new digital forms both in production and in consumption of cultural objects n and its impact on the new target audience. |
| first_indexed | 2024-12-20T23:10:37Z |
| format | Article |
| id | doaj.art-dc11c8c2604d48d59f77f7e2c5509782 |
| institution | Directory Open Access Journal |
| issn | 2312-9220 2312-9247 |
| language | English |
| last_indexed | 2024-12-20T23:10:37Z |
| publishDate | 2014-12-01 |
| publisher | Peoples’ Friendship University of Russia (RUDN University) |
| record_format | Article |
| series | RUDN Journal of Studies in Literature and Journalism |
| spelling | doaj.art-dc11c8c2604d48d59f77f7e2c55097822022-12-21T19:23:46ZengPeoples’ Friendship University of Russia (RUDN University)RUDN Journal of Studies in Literature and Journalism2312-92202312-92472014-12-010352584643Genesis of Communication Advertising in the Context of the New Digital CultureV L Muzykant0E Yu Burdovskaya1Российский университет дружбы народовРоссийский университет дружбы народовThe article analyzes the advertising communication as a sociocultural phenomenon evolving in the Intt based on the ideology of web 2.0. Differentiation of functions of traditional and new advertisements was the natural result of cultural genesis, give impetus to new forms of communicative culture. Analyzes the impact of online communication force protection, new digital forms both in production and in consumption of cultural objects n and its impact on the new target audience.http://journals.rudn.ru/literary-criticism/article/view/4643рекламная коммуникацияинтернетизация обществамассовизация сетевого пространствакомиксыдемотиваторывирусные статьпостыинкультуризация |
| spellingShingle | V L Muzykant E Yu Burdovskaya Genesis of Communication Advertising in the Context of the New Digital Culture RUDN Journal of Studies in Literature and Journalism рекламная коммуникация интернетизация общества массовизация сетевого пространства комиксы демотиваторы вирусные стать посты инкультуризация |
| title | Genesis of Communication Advertising in the Context of the New Digital Culture |
| title_full | Genesis of Communication Advertising in the Context of the New Digital Culture |
| title_fullStr | Genesis of Communication Advertising in the Context of the New Digital Culture |
| title_full_unstemmed | Genesis of Communication Advertising in the Context of the New Digital Culture |
| title_short | Genesis of Communication Advertising in the Context of the New Digital Culture |
| title_sort | genesis of communication advertising in the context of the new digital culture |
| topic | рекламная коммуникация интернетизация общества массовизация сетевого пространства комиксы демотиваторы вирусные стать посты инкультуризация |
| url | http://journals.rudn.ru/literary-criticism/article/view/4643 |
| work_keys_str_mv | AT vlmuzykant genesisofcommunicationadvertisinginthecontextofthenewdigitalculture AT eyuburdovskaya genesisofcommunicationadvertisinginthecontextofthenewdigitalculture |