Advertising during the COVID-19 Pandemic: Trends and Theoretical Developments

Advertising during the COVID-19 Pandemic: Trends and Theoretical Developments

This study examines how the COVID-19 pandemic affected the trends and theoretical development of advertising research. By using appropriate keywords, this research selected 210 articles from the Web of Science database. We applied bibliometric analysis techniques and employed the VOS viewer to prese...

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Bibliographic Details
Main Authors: Usama Najam, Raza Ali, Umar Burki
Format: Article
Language:English
Published: MDPI AG 2023-07-01
Series:Administrative Sciences
Subjects:
COVID-19
advertisement
advertising
theories
message strategy
media
Online Access:https://www.mdpi.com/2076-3387/13/7/170

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https://www.mdpi.com/2076-3387/13/7/170

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