Whitelist or Leave Our Website! Advances in the Understanding of User Response to Anti-Ad-Blockers
Website publishers cannot monetize the ad impressions that are prevented by ad-blockers. Publishers can then employ anti-ad-blockers that force users to choose between either accepting ad impressions by whitelisting the website in the ad-blocker, or leaving the website without accessing the content....
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-03-01
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| Series: | Informatics |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2227-9709/10/1/30 |