PENGARUH MEREK DAN IKLAN TERHADAP PERILAKU KONSUMEN PADA TOILETRIS RAMAYANA KUPANG
The purposes of this research is to know and to explain that Brand and Advertisement influence partially and simultaneously to Consumer Behavior at Toiletris Ramayana Kupang. The research method used is Descriptive Quantitative. Data Analysis Technique using Descriptive Statistic, Classical Assumpt...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Nusa Cendana
2019-07-01
|
| Series: | Journal of Management Small and Medium Enterprises (SME's) |
| Online Access: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/1364 |