PENGARUH MEREK DAN IKLAN TERHADAP PERILAKU KONSUMEN PADA TOILETRIS RAMAYANA KUPANG
The purposes of this research is to know and to explain that Brand and Advertisement influence partially and simultaneously to Consumer Behavior at Toiletris Ramayana Kupang. The research method used is Descriptive Quantitative. Data Analysis Technique using Descriptive Statistic, Classical Assumpt...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Nusa Cendana
2019-07-01
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| Series: | Journal of Management Small and Medium Enterprises (SME's) |
| Online Access: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/1364 |
| _version_ | 1811194435255402496 |
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| author | Nire Diah Viriani Ledo Ronald P.C. Fanggidae Rolland E. Fanggidae |
| author_facet | Nire Diah Viriani Ledo Ronald P.C. Fanggidae Rolland E. Fanggidae |
| author_sort | Nire Diah Viriani Ledo |
| collection | DOAJ |
| description |
The purposes of this research is to know and to explain that Brand and Advertisement influence
partially and simultaneously to Consumer Behavior at Toiletris Ramayana Kupang. The research
method used is Descriptive Quantitative. Data Analysis Technique using Descriptive Statistic,
Classical Assumption Test, Multiple Linear Regression and Hypothesis Test. The results showed
that Brand and Advertisement did not influence partially and simultaneously to Consumer
Behavior.
Keywords : Brand, Advertisement, Consumer Behavior
|
| first_indexed | 2024-04-12T00:26:59Z |
| format | Article |
| id | doaj.art-dc32abd36903450d91d51f4dd3480766 |
| institution | Directory Open Access Journal |
| issn | 2502-2385 2723-469X |
| language | English |
| last_indexed | 2024-04-12T00:26:59Z |
| publishDate | 2019-07-01 |
| publisher | Universitas Nusa Cendana |
| record_format | Article |
| series | Journal of Management Small and Medium Enterprises (SME's) |
| spelling | doaj.art-dc32abd36903450d91d51f4dd34807662022-12-22T03:55:30ZengUniversitas Nusa CendanaJournal of Management Small and Medium Enterprises (SME's)2502-23852723-469X2019-07-0152 Nov10.35508/jom.v5i2.1364PENGARUH MEREK DAN IKLAN TERHADAP PERILAKU KONSUMEN PADA TOILETRIS RAMAYANA KUPANGNire Diah Viriani LedoRonald P.C. FanggidaeRolland E. Fanggidae The purposes of this research is to know and to explain that Brand and Advertisement influence partially and simultaneously to Consumer Behavior at Toiletris Ramayana Kupang. The research method used is Descriptive Quantitative. Data Analysis Technique using Descriptive Statistic, Classical Assumption Test, Multiple Linear Regression and Hypothesis Test. The results showed that Brand and Advertisement did not influence partially and simultaneously to Consumer Behavior. Keywords : Brand, Advertisement, Consumer Behavior https://ejurnal.undana.ac.id/index.php/JEM/article/view/1364 |
| spellingShingle | Nire Diah Viriani Ledo Ronald P.C. Fanggidae Rolland E. Fanggidae PENGARUH MEREK DAN IKLAN TERHADAP PERILAKU KONSUMEN PADA TOILETRIS RAMAYANA KUPANG Journal of Management Small and Medium Enterprises (SME's) |
| title | PENGARUH MEREK DAN IKLAN TERHADAP PERILAKU KONSUMEN PADA TOILETRIS RAMAYANA KUPANG |
| title_full | PENGARUH MEREK DAN IKLAN TERHADAP PERILAKU KONSUMEN PADA TOILETRIS RAMAYANA KUPANG |
| title_fullStr | PENGARUH MEREK DAN IKLAN TERHADAP PERILAKU KONSUMEN PADA TOILETRIS RAMAYANA KUPANG |
| title_full_unstemmed | PENGARUH MEREK DAN IKLAN TERHADAP PERILAKU KONSUMEN PADA TOILETRIS RAMAYANA KUPANG |
| title_short | PENGARUH MEREK DAN IKLAN TERHADAP PERILAKU KONSUMEN PADA TOILETRIS RAMAYANA KUPANG |
| title_sort | pengaruh merek dan iklan terhadap perilaku konsumen pada toiletris ramayana kupang |
| url | https://ejurnal.undana.ac.id/index.php/JEM/article/view/1364 |
| work_keys_str_mv | AT nirediahvirianiledo pengaruhmerekdaniklanterhadapperilakukonsumenpadatoiletrisramayanakupang AT ronaldpcfanggidae pengaruhmerekdaniklanterhadapperilakukonsumenpadatoiletrisramayanakupang AT rollandefanggidae pengaruhmerekdaniklanterhadapperilakukonsumenpadatoiletrisramayanakupang |