Enhancing e-commerce competitiveness: A comprehensive analysis of customer experiences and strategies in the Turkish market
The study provides a comprehensive innovation analysis of the e-commerce strategies implemented by leading online retailers, focusing specifically on the Turkish market. The main goal of this research is to explore the effectiveness of various types of innovation adopted by major e-commerce platform...
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| Format: | Article |
| Language: | English |
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Elsevier
2024-03-01
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| Series: | Journal of Open Innovation: Technology, Market and Complexity |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2199853124000167 |