AN EXPLORATORY FACTOR ANALYSIS OF THAINESS EXPERIENCE-CENTRIC SERVICE CONSTRUCTION FOR BOUTIQUE HOTEL GUESTS

The COVID-19 outbreak has inevitably impacted the global hotel industry, which will result in a shift from traditional services to personalized and specialized services to reduce the confrontation. This study was to examine the characteristics of Thainess experience-centric service (TECS), based on...

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Bibliographic Details
Main Authors: Thanasit SUKSUTDHI, Watsida BOONYANMETHAPORN
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2022-01-01
Series:Geo Journal of Tourism and Geosites
Subjects:
Online Access:http://gtg.webhost.uoradea.ro/PDF/GTG-1-2022/gtg.40111-807.pdf