AN EXPLORATORY FACTOR ANALYSIS OF THAINESS EXPERIENCE-CENTRIC SERVICE CONSTRUCTION FOR BOUTIQUE HOTEL GUESTS
The COVID-19 outbreak has inevitably impacted the global hotel industry, which will result in a shift from traditional services to personalized and specialized services to reduce the confrontation. This study was to examine the characteristics of Thainess experience-centric service (TECS), based on...
Main Authors: | Thanasit SUKSUTDHI, Watsida BOONYANMETHAPORN |
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Format: | Article |
Language: | English |
Published: |
Editura Universităţii din Oradea
2022-01-01
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Series: | Geo Journal of Tourism and Geosites |
Subjects: | |
Online Access: | http://gtg.webhost.uoradea.ro/PDF/GTG-1-2022/gtg.40111-807.pdf |
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