SPREADING THE IDEAL OF MASS SHAREOWNERSHIP: PUBLIC RELATIONS AND THE NYSE
In the 1950s, the New York Stock Exchange, led by President Keith Funston, embarked on an ambitious public relations campaign christened “Own Your Share of American Business.” This paper justaposes the “Own Your Share”campaign with earlier NYSE image-making efforts. Tracing the evolution in Exchange...
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| Format: | Article |
| Language: | English |
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Economic & Business History Society
2004-06-01
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| Series: | Essays in Economic and Business History |
| Online Access: | http://ebhsoc.org/journal/index.php/ebhs/article/view/132 |