The big data phenomenon: The business and public impact
The subject of the research in this paper is the emergence of big data phenomenon and application of big data technologies for business' needs with the specific emphasis on marketing and trade. The purpose of the research is to make a comprehensive overview of different discussions about the ch...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Economics institute, Belgrade
2016-01-01
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| Series: | Industrija |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0350-0373/2016/0350-03731602117C.pdf |