Co-creating value through agents interaction within service network
Purpose: The purpose of this paper is to gives further understanding on value co-creation mechanisms in B-to-B service network by reinforcing the processes, the relationships, and influences of other agents where Collaborative Transportation Management (CTM) forms might be best employed. Design/met...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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OmniaScience
2017-04-01
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| Series: | Journal of Industrial Engineering and Management |
| Subjects: | |
| Online Access: | http://www.jiem.org/index.php/jiem/article/view/2012 |
| _version_ | 1819210968336433152 |
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| author | Liane Okdinawati Togar M. Simatupang Yos Sunitiyoso |
| author_facet | Liane Okdinawati Togar M. Simatupang Yos Sunitiyoso |
| author_sort | Liane Okdinawati |
| collection | DOAJ |
| description | Purpose: The purpose of this paper is to gives further understanding on value co-creation mechanisms in B-to-B service network by reinforcing the processes, the relationships, and influences of other agents where Collaborative Transportation Management (CTM) forms might be best employed.
Design/methodology/approach: In order to model the interactions among agents in the collaboration processes and the value co-creation processes, this research used three collaboration cases in Indonesia. Then, the agent-based simulation was used to capture both the collaboration process and the value co-creation process of the three collaboration cases.
Findings: The interactions among the agents both inside and outside their collaboration environment determined agent’s role as a value co-creator. The willingness of an agent to accept the opinion of another agent determined the degree of their willingness to co-operate and to change their strategies, and perceptions. Therefore, influenced the size of the value obtained by them in each collaboration process.
Research limitations/implications: The findings of the simulations subject to assumptions based on the collaboration cases. Further research is related to how to encourage agents to co-operate and adjust their perceptions.
Practical implications: It is crucial for the practitioners to interact with another agent both inside and outside their collaboration environment. The opinions of another agent inside the collaboration environment also need to be considered.
Originality/value: This research is derived from its emphasis on how a value is co-created by reinforcing both the collaborative processes and the interactions among agents as well as on how CTM might be best employed. |
| first_indexed | 2024-12-23T06:19:36Z |
| format | Article |
| id | doaj.art-dc7cedca60e9463c9c5e405f8d2960f3 |
| institution | Directory Open Access Journal |
| issn | 2013-8423 2013-0953 |
| language | English |
| last_indexed | 2024-12-23T06:19:36Z |
| publishDate | 2017-04-01 |
| publisher | OmniaScience |
| record_format | Article |
| series | Journal of Industrial Engineering and Management |
| spelling | doaj.art-dc7cedca60e9463c9c5e405f8d2960f32022-12-21T17:57:13ZengOmniaScienceJournal of Industrial Engineering and Management2013-84232013-09532017-04-01101497310.3926/jiem.2012470Co-creating value through agents interaction within service networkLiane Okdinawati0Togar M. Simatupang1Yos Sunitiyoso2School of Business and Management, Bandung Institute of Technology, IndonesiaSchool of Business and Management, Bandung Institute of Technology, IndonesiaSchool of Business and Management, Bandung Institute of Technology, IndonesiaPurpose: The purpose of this paper is to gives further understanding on value co-creation mechanisms in B-to-B service network by reinforcing the processes, the relationships, and influences of other agents where Collaborative Transportation Management (CTM) forms might be best employed. Design/methodology/approach: In order to model the interactions among agents in the collaboration processes and the value co-creation processes, this research used three collaboration cases in Indonesia. Then, the agent-based simulation was used to capture both the collaboration process and the value co-creation process of the three collaboration cases. Findings: The interactions among the agents both inside and outside their collaboration environment determined agent’s role as a value co-creator. The willingness of an agent to accept the opinion of another agent determined the degree of their willingness to co-operate and to change their strategies, and perceptions. Therefore, influenced the size of the value obtained by them in each collaboration process. Research limitations/implications: The findings of the simulations subject to assumptions based on the collaboration cases. Further research is related to how to encourage agents to co-operate and adjust their perceptions. Practical implications: It is crucial for the practitioners to interact with another agent both inside and outside their collaboration environment. The opinions of another agent inside the collaboration environment also need to be considered. Originality/value: This research is derived from its emphasis on how a value is co-created by reinforcing both the collaborative processes and the interactions among agents as well as on how CTM might be best employed.http://www.jiem.org/index.php/jiem/article/view/2012value co-creation, collaboration, transportation services, interaction, agent based modelling, service network |
| spellingShingle | Liane Okdinawati Togar M. Simatupang Yos Sunitiyoso Co-creating value through agents interaction within service network Journal of Industrial Engineering and Management value co-creation, collaboration, transportation services, interaction, agent based modelling, service network |
| title | Co-creating value through agents interaction within service network |
| title_full | Co-creating value through agents interaction within service network |
| title_fullStr | Co-creating value through agents interaction within service network |
| title_full_unstemmed | Co-creating value through agents interaction within service network |
| title_short | Co-creating value through agents interaction within service network |
| title_sort | co creating value through agents interaction within service network |
| topic | value co-creation, collaboration, transportation services, interaction, agent based modelling, service network |
| url | http://www.jiem.org/index.php/jiem/article/view/2012 |
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