Pemasaran Digital Terintegrasi Terhadap Loyalitas Pelanggan
Purpose - This study aims to determine the right promotion concept for 212 Mart Medan with variables studied are sales promotion, advertising, direct marketing and public relations in increasing customer loyalty. Methodology - Data collection is done through a questionnaire with a sampling techniqu...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Muhammadiyah Sumatera Utara
2022-12-01
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| Series: | Jurnal Ilmiah Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | https://jurnal.umsu.ac.id/index.php/mbisnis/article/view/8474 |