Dynamics of social influence on consumption choices: A social network representation

In this work, through employing Friedkin Johnsen's model, we provide a valuable tool for understanding the complex dynamics of social influence and informational inducements in shaping consumption behaviour and highlight the need for governments, businesses, and individuals to address environme...

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Bibliographic Details
Main Authors: Syed Sibghatullah Shah, Zahid Asghar
Format: Article
Language:English
Published: Elsevier 2023-06-01
Series:Heliyon
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2405844023043542