Managements of different types of conflicts in creative collective

In article concept of conflicts arising in creative collective and work of advertisers with advertising agencies is considered, analysis of conflicts nature of, their classification and overcoming methods is carried out. On basis of given methods recommendations about conflicts overcoming in creativ...

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Bibliographic Details
Main Authors: T.О. Bashuk, M.O. Khyzhnyak
Format: Article
Language:English
Published: Sumy State University 2012-09-01
Series:Marketing i Menedžment Innovacij
Subjects:
Online Access:http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_3_111_119.pdf