Sustainable Marketing Initiatives and Consumer Perception of Fast Fashion Brands
The fast fashion industry has been criticized for negatively impacting the economy, environment, and social justice. Consequently, many brands adopt sustainable marketing practices to promote eco-friendly manufacturing and encourage sustainable purchase behaviour. To explore this trend, a cross-sect...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
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2024-01-01
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| Series: | Textile & Leather Review |
| Subjects: | |
| Online Access: | https://www.tlr-journal.com/tlr-2023-170-neha/ |