Storytelling for Destination Development: Towards an African Model
Storytelling is emerging as a growing focus in international tourism scholarship and most especially in respect of the promotion and marketing of destinations. The existing literature is dominated by writings about destinations in the Global North. This article highlights the important need for...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2022-10-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_13_11_4_1491-1501.pdf |