The Role Played by Socio-Cultural Factors in Sports Consumer Behavior
One common aspect of all human beings, regardless of education level, income level, location and so on, is that they are all consumers. The key of success in marketing strategy both in terms of local and global aspects is understanding consumer behavior. So aim of this study was to investigate the r...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
The Society of Aging and Physical Activity (SAPA)
2016-10-01
|
| Series: | Annals of Applied Sport Science |
| Subjects: | |
| Online Access: | http://aassjournal.com/browse.php?a_code=A-11-423-3&slc_lang=en&sid=1 |