The impact of the number of retail outlets on the market share of consumer goods' retail brands
The paper presents the research results of effects of retail brands of consumer goods on the market share they have in Serbia. In particular, the research includes the impact of the retail format on the growth or decrease in market share. The data were obtained from market retailing research of cons...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad, Technical faculty Mihajlo Pupin, Zrenjanin
2016-01-01
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| Series: | Journal of Engineering Management and Competitiveness |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/2334-9638/2016/2334-96381601036V.pdf |