THE RELATIONSHIP BETWEEN MARKETING MIX AND PATIENT LOYALTY IN INTENSIVE CARE UNIT, ANUTAPURA PUBLIC HOSPITAL PALU
Background: The problem generally faced by hospital is unable to provide something really needed by the customers. One of the main factors is the poor marketing mix of hospital that impacts to low quality and influences the patients loyality. Objective: The research aims to investigate the relation...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
YCAB Publisher
2016-09-01
|
| Series: | Public Health of Indonesia |
| Subjects: | |
| Online Access: | https://stikbar.org/ycabpublisher/index.php/PHI/article/view/81 |