INFORMATION SYSTEMS PERSPECTIVE: THE IMPACT OF USER INTERFACE ON CONSUMER PURCHASE INTENTIONS BASED ON A SYSTEMATIC REVIEW OF USER EXPERIENCE

INFORMATION SYSTEMS PERSPECTIVE: THE IMPACT OF USER INTERFACE ON CONSUMER PURCHASE INTENTIONS BASED ON A SYSTEMATIC REVIEW OF USER EXPERIENCE

Shopee is one of the largest online marketplaces in Indonesia that conducts the buying and selling process through mobile phones and adopts the concept of social media shopping. As the number of Shopee users increases, the challenges and problems increase, as does the quality of service and system a...

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Bibliographic Details
Main Authors: M. Zacky, Nur Futri Ayu Jelita, Nayla Husna Ryanda, Angraini Angranini
Format: Article
Language:English
Published: Department of Economic Development, Faculty of Business and Economic, Universitas Surabaya 2024-06-01
Series:Ekonomi dan Bisnis
Subjects:
literature review
purchase intention
satisfaction
shopee
user interface
Online Access:https://journal.ubaya.ac.id/index.php/jeb/article/view/6478

Internet

https://journal.ubaya.ac.id/index.php/jeb/article/view/6478

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