Beyond the News Media Logic? Analyzing the Social Media Orientation of University Leadership

Beyond the News Media Logic? Analyzing the Social Media Orientation of University Leadership

Building on scholarship on the mediatization of organizations, we propose a conception of the social media orientation of organizational leaders and apply it to higher education. Based on an online survey of 276 leaders of Swiss higher education institutions, we show that social media platforms have...

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Bibliographic Details
Main Authors: Fürst Silke, Schäfer Mike S., Vogler Daniel, Sörensen Isabel
Format: Article
Language:deu
Published: Sciendo 2023-11-01
Series:Swiss Journal of Sociology
Subjects:
social media
public communication
new public management
higher education institutions
mediatization of science
Online Access:https://doi.org/10.2478/sjs-2023-0027

Internet

https://doi.org/10.2478/sjs-2023-0027

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