Beyond the News Media Logic? Analyzing the Social Media Orientation of University Leadership
Building on scholarship on the mediatization of organizations, we propose a conception of the social media orientation of organizational leaders and apply it to higher education. Based on an online survey of 276 leaders of Swiss higher education institutions, we show that social media platforms have...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | deu |
| Published: |
Seismo Verlag
2023-11-01
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| Series: | Swiss Journal of Sociology |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/sjs-2023-0027 |
| _version_ | 1827082894470807552 |
|---|---|
| author | Fürst Silke Schäfer Mike S. Vogler Daniel Sörensen Isabel |
| author_facet | Fürst Silke Schäfer Mike S. Vogler Daniel Sörensen Isabel |
| author_sort | Fürst Silke |
| collection | DOAJ |
| description | Building on scholarship on the mediatization of organizations, we propose a conception of the social media orientation of organizational leaders and apply it to higher education. Based on an online survey of 276 leaders of Swiss higher education institutions, we show that social media platforms have made their way into university management and communication but are still not as important as news media. The study discusses differences between university types and uses the literature on new public management to derive influencing factors. |
| first_indexed | 2024-03-11T12:27:51Z |
| format | Article |
| id | doaj.art-dce4fc8a4419468b9a91c21b576b8543 |
| institution | Directory Open Access Journal |
| issn | 2297-8348 |
| language | deu |
| last_indexed | 2025-03-20T03:40:30Z |
| publishDate | 2023-11-01 |
| publisher | Seismo Verlag |
| record_format | Article |
| series | Swiss Journal of Sociology |
| spelling | doaj.art-dce4fc8a4419468b9a91c21b576b85432024-10-03T06:08:14ZdeuSeismo VerlagSwiss Journal of Sociology2297-83482023-11-0149356758810.2478/sjs-2023-0027Beyond the News Media Logic? Analyzing the Social Media Orientation of University LeadershipFürst Silke0Schäfer Mike S.1Vogler Daniel2Sörensen Isabel31University of Zurich, Department of Communication and Media Research – IKMZ, CH-8050Zurich1University of Zurich, Department of Communication and Media Research – IKMZ, CH-8050Zurich1University of Zurich, Department of Communication and Media Research – IKMZ, CH-8050Zurich1University of Zurich, Department of Communication and Media Research – IKMZ, CH-8050ZurichBuilding on scholarship on the mediatization of organizations, we propose a conception of the social media orientation of organizational leaders and apply it to higher education. Based on an online survey of 276 leaders of Swiss higher education institutions, we show that social media platforms have made their way into university management and communication but are still not as important as news media. The study discusses differences between university types and uses the literature on new public management to derive influencing factors.https://doi.org/10.2478/sjs-2023-0027social mediapublic communicationnew public managementhigher education institutionsmediatization of science |
| spellingShingle | Fürst Silke Schäfer Mike S. Vogler Daniel Sörensen Isabel Beyond the News Media Logic? Analyzing the Social Media Orientation of University Leadership Swiss Journal of Sociology social media public communication new public management higher education institutions mediatization of science |
| title | Beyond the News Media Logic? Analyzing the Social Media Orientation of University Leadership |
| title_full | Beyond the News Media Logic? Analyzing the Social Media Orientation of University Leadership |
| title_fullStr | Beyond the News Media Logic? Analyzing the Social Media Orientation of University Leadership |
| title_full_unstemmed | Beyond the News Media Logic? Analyzing the Social Media Orientation of University Leadership |
| title_short | Beyond the News Media Logic? Analyzing the Social Media Orientation of University Leadership |
| title_sort | beyond the news media logic analyzing the social media orientation of university leadership |
| topic | social media public communication new public management higher education institutions mediatization of science |
| url | https://doi.org/10.2478/sjs-2023-0027 |
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