Beyond the News Media Logic? Analyzing the Social Media Orientation of University Leadership
Building on scholarship on the mediatization of organizations, we propose a conception of the social media orientation of organizational leaders and apply it to higher education. Based on an online survey of 276 leaders of Swiss higher education institutions, we show that social media platforms have...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | deu |
| Published: |
Sciendo
2023-11-01
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| Series: | Swiss Journal of Sociology |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/sjs-2023-0027 |
