Customer Orientation and Loyalty: Opinionistic Survey of Executives

The most important objective of business organization in modern era is to satisfy the customers. Therefore, all the activities of each and every department must be customer oriented. Once the customers are satisfied from a particular product or service, they become loyal to that particular brand. Th...

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Bibliographic Details
Main Author: Dr. Kanwal Jeet Singh
Format: Article
Language:English
Published: Ramanujan College, University of Delhi, Delhi, India 2017-11-01
Series:Ramanujan International Journal of Business and Research
Subjects:
Online Access:https://rijbr.in/1/article/view/122/122