An novel of strategic planning in an industrial company
The article is the result of research conducted on the pharmaceutical company "East Laboratory", in Santiago de Cuba. Their goal: to design strategic planning for the period 2013-2017. Double matrices were used for the analysis input of external forces in the environment. Prospective analy...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Ediciones UO
2015-12-01
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| Series: | Anuario Facultad de Ciencias Económicas y Empresariales |
| Subjects: | |
| Online Access: | http://revistas.uo.edu.cu/index.php/aeco/article/view/566 |