Mediator, Moderator and Intervening Variables in Marketing Researchs: Conceptualization, Differences and Statistical Procedures and Tests
Recent years marketing theories has been developed increasingly. This development needs paying attention to variables such as: moderator and mediator for extending marketing research models. Marketing and management researchers need to be informed about the meaning of mediator, moderator and interv...
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| Format: | Article |
| Language: | fas |
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University of Isfahan
2013-09-01
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| Series: | تحقیقات بازار یابی نوین |
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| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-80-3&slc_lang=en&sid=1 |