Organizational and economic aspects of benchmarking innovative products at the automobile industry enterprises
The aim of the article. The aim of the article is to determine the nature and characteristics of the use of benchmarking in the activity of domestic enterprises of automobile industry under current economic conditions. The results of the analysis. The article identified the concept of benchmarking...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2016-06-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2016_2_108_116.pdf |