Store Brands in Organized Retail : An Insight
Gone are the days when store brands or ands or private label s were considered cheaper alternatives and copycats of national brands. Just as is the case with any brand building activity, building a store brand or private label r equires strong amount of customer strong amount of customer ori...
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| Format: | Article |
| Language: | English |
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Srusti Academy of Management
2009-06-01
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| Series: | Srusti Management Review |
| Online Access: | http://www.srustimanagementreview.ac.in/paperfile/639708706_Store%20Brands%20in%20Organized%20Retail%20%20An%20Insight%20-Kisholoy%20Roy-Vol.%20-%202%20%20%20Issue%201%20%20%20January%20%E2%80%93%20June%202009.pdf |