Store Brands in Organized Retail : An Insight
Gone are the days when store brands or ands or private label s were considered cheaper alternatives and copycats of national brands. Just as is the case with any brand building activity, building a store brand or private label r equires strong amount of customer strong amount of customer ori...
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| Format: | Article |
| Language: | English |
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Srusti Academy of Management
2009-06-01
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| Series: | Srusti Management Review |
| Online Access: | http://www.srustimanagementreview.ac.in/paperfile/639708706_Store%20Brands%20in%20Organized%20Retail%20%20An%20Insight%20-Kisholoy%20Roy-Vol.%20-%202%20%20%20Issue%201%20%20%20January%20%E2%80%93%20June%202009.pdf |
| _version_ | 1818880953407242240 |
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| author | Kisholoy Roy |
| author_facet | Kisholoy Roy |
| author_sort | Kisholoy Roy |
| collection | DOAJ |
| description | Gone are the days when store
brands or ands or private label s were
considered cheaper alternatives and
copycats of national brands. Just
as is the case with any brand
building activity, building a store
brand or private label r equires
strong amount of customer strong amount of customer
orientation and an innovative
strategic approach. Across the
globe, it has been found to be a
potent weapon for r etailer s to
create differentiation and str entiation and strong
customer l oyalty. They have also
been found to enhance category
profitability and negotiation power profitability and negotiation power
of r etailers. There are several
product categories where private
labels or store brands have been
found to earn greater r evenues
compared to national brands. compared to national brands.
In India, the significance of store
brands is fast incr ast increasing. It is not
just the grocery retailers that are
developing various private labels in
order to cater to regional palettes
but also the apparel retailers like
Pantaloons and Shopper oons and Shoppers Stop, who
are developing their own clothing
line. In al line. In all, the pr l, the prospect for store
brands looks quite promising as it
seems to be an attractive
proposition not just for the retailers
but also for the customers |
| first_indexed | 2024-12-19T14:54:09Z |
| format | Article |
| id | doaj.art-dd249620049648fe9e0baaf04b15e7e1 |
| institution | Directory Open Access Journal |
| issn | 0974-4274 2582-1148 |
| language | English |
| last_indexed | 2024-12-19T14:54:09Z |
| publishDate | 2009-06-01 |
| publisher | Srusti Academy of Management |
| record_format | Article |
| series | Srusti Management Review |
| spelling | doaj.art-dd249620049648fe9e0baaf04b15e7e12022-12-21T20:16:45ZengSrusti Academy of ManagementSrusti Management Review0974-42742582-11482009-06-01III5767Store Brands in Organized Retail : An InsightKisholoy Roy 0*The Instt. of Computer Accountants 27, N.S. Road, 4th Floor, Kolkata - 700001. ,E-mail:-krish301@gmail.comGone are the days when store brands or ands or private label s were considered cheaper alternatives and copycats of national brands. Just as is the case with any brand building activity, building a store brand or private label r equires strong amount of customer strong amount of customer orientation and an innovative strategic approach. Across the globe, it has been found to be a potent weapon for r etailer s to create differentiation and str entiation and strong customer l oyalty. They have also been found to enhance category profitability and negotiation power profitability and negotiation power of r etailers. There are several product categories where private labels or store brands have been found to earn greater r evenues compared to national brands. compared to national brands. In India, the significance of store brands is fast incr ast increasing. It is not just the grocery retailers that are developing various private labels in order to cater to regional palettes but also the apparel retailers like Pantaloons and Shopper oons and Shoppers Stop, who are developing their own clothing line. In al line. In all, the pr l, the prospect for store brands looks quite promising as it seems to be an attractive proposition not just for the retailers but also for the customershttp://www.srustimanagementreview.ac.in/paperfile/639708706_Store%20Brands%20in%20Organized%20Retail%20%20An%20Insight%20-Kisholoy%20Roy-Vol.%20-%202%20%20%20Issue%201%20%20%20January%20%E2%80%93%20June%202009.pdf |
| spellingShingle | Kisholoy Roy Store Brands in Organized Retail : An Insight Srusti Management Review |
| title | Store Brands in Organized Retail : An Insight |
| title_full | Store Brands in Organized Retail : An Insight |
| title_fullStr | Store Brands in Organized Retail : An Insight |
| title_full_unstemmed | Store Brands in Organized Retail : An Insight |
| title_short | Store Brands in Organized Retail : An Insight |
| title_sort | store brands in organized retail an insight |
| url | http://www.srustimanagementreview.ac.in/paperfile/639708706_Store%20Brands%20in%20Organized%20Retail%20%20An%20Insight%20-Kisholoy%20Roy-Vol.%20-%202%20%20%20Issue%201%20%20%20January%20%E2%80%93%20June%202009.pdf |
| work_keys_str_mv | AT kisholoyroy storebrandsinorganizedretailaninsight |