Prioritizing the Describing Factors in Promoting Brand Personality Using Fuzzy Delphi Technique
Promoting brand personality can be a sufficient impetus for customer satisfaction, loyalty, commitment, affective and emotional attachment between customers and the brand. Hence, the current study was aimed at identifying and prioritizing the effective factors in promoting brand personality based on...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Kurdistan
2020-01-01
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| Series: | مطالعات رفتار مصرف کننده. |
| Subjects: | |
| Online Access: | http://cbs.uok.ac.ir/article_61370_5a3e998401b57ce22bcf9c62dfaa44cd.pdf |