Las P´s de Mercadeo Algunas precisiones Las P´s de Mercadeo. Algunas precisiones
This article intends to clarify some misconceptions and misunderstandings in regard to the nature of the marketing variables and their classification, which may have implications both on the praxis and the development of the discipline. It addresses the concept of taxonomic classifications in market...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad EAFIT
2008-06-01
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| Series: | AD-minister |
| Subjects: | |
| Online Access: | http://publicaciones.eafit.edu.co/index.php/administer/article/view/560 |