Las P´s de Mercadeo Algunas precisiones Las P´s de Mercadeo. Algunas precisiones
This article intends to clarify some misconceptions and misunderstandings in regard to the nature of the marketing variables and their classification, which may have implications both on the praxis and the development of the discipline. It addresses the concept of taxonomic classifications in market...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universidad EAFIT
2008-06-01
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| Series: | AD-minister |
| Subjects: | |
| Online Access: | http://publicaciones.eafit.edu.co/index.php/administer/article/view/560 |
| Summary: | This article intends to clarify some misconceptions and misunderstandings in regard to the nature of the marketing variables and their classification, which may have implications both on the praxis and the development of the discipline. It addresses the concept of taxonomic classifications in marketing, i.e. nature, requirements, etc. and the dynamic nature of this discipline, which calls for a permanent updating of its models and classifications, in accordance with an ever changing environment.<br><p>Dado que un esquema de clasificación tiene múltiples implicaciones en losdesarrollos y aplicaciones de los distintos campos del saber, este artículo hacealgunas aclaraciones y precisiones sobre la naturaleza de la clasificación de lasvariables de mercadeo en términos de P’s y lo que ellas, realmente, representan.Así mismo, ilustra el carácter dinámico, cambiante, de un sistema de clasificación.</p><p> </p> |
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| ISSN: | 1692-0279 2256-4322 |