Explaining the Relationship between Marketing Capabilities and Business Financial Performance
One of the main concerns of business executives is the investment in developing organizational capabilities that have a significant impact on improving business competitiveness and performance. Marketing capabilities - as one of the most important capability- are mainly concerned with the market and...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2017-04-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_62320_e56f3ce33d4da57ed4178b3dba635650.pdf |