Effects of tourists’ psychological perceptions and travel choice behaviors on the nonmarket value of urban ecotourism during the COVID-19 pandemic- case study of the Maokong region in Taiwan

The COVID-19 pandemic has affected the global tourism industry and forced the industry to reevaluate methods for improving tourism quality and opportunities to develop sustainable and ecofriendly tourism. This paper uses an online questionnaire survey to investigate whether tourists who visited Maok...

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Bibliographic Details
Main Authors: Shu-Wen Lin, Kuan-Fei Wang, Yin-Hao Chiu
Format: Article
Language:English
Published: Taylor & Francis Group 2022-12-01
Series:Cogent Social Sciences
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/23311886.2022.2095109