GENESIS OF THE THEORY OF SOCIAL ADVERTISING: ANALYSIS OF FOREIGN PUBLICATIONS
The author conducts the analysis of foreign research approaches to social advertising. It is noted that, despite the specificity of various existing approaches, their common theoretical element is that the ideas forming the basis of social advertising, in fact, reflect the focus of the state and soc...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Russian |
| Published: |
Moscow Region State University Editorial Office
2017-12-01
|
| Series: | Вестник Московского государственного областного университета |
| Subjects: | |
| Online Access: | http://evestnik-mgou.ru/en/Articles/View/851 |