Market-Driven Management, Market Space and Value Proposition
In over-supplied markets, companies that have developed market-driven management policies have proved to be able to sustain their proposals, to achieve remunerative income flows and to generate financial resources. A market-driven company is aware of the fact that the opportunities embodied by globa...
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| Format: | Article |
| Language: | English |
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Niccolò Cusano University-Rome
2009-06-01
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| Series: | Symphonya |
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| Online Access: | https://symphonya.unicusano.it/index.php/sym/article/view/9360 |