Innovative performance development model based on human capital and network quality toward improved marketing performance
This study seeks to explore how innovative performance development model, which is based on human capital and network quality, can contribute to the improvement of marketing performance. Respondents are the chief executives of Pertamina lubricants distributors, with sample size of 120 out of 460. Fo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2019-09-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol10/msl_2019_265.pdf |