Tendency to Use the Virtual Fitting Room in Generation Y - Results of Qualitative Study
E-commerce is growing rapidly on a global scale. Among many products purchased via the Internet, clothing is the first in terms of purchase frequency. However, there are growth barriers for this product category, which include, first of all, the client’s fear of matching clothing to their own figure...
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| Format: | Article |
| Language: | English |
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Sciendo
2019-01-01
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| Series: | Foundations of Management |
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| Online Access: | https://doi.org/10.2478/fman-2019-0020 |